ABOUT ME

HERTRUTH. was born during a season of my life when I felt invisible, unheard, unseen, and misunderstood.

Hi, it’s me, MonaLisa, I’m happy you’re here.

I think, in a sense, we all want to be seen and heard. We all crave connection that doesn’t feel like a tug-of-war, a space where we can simply exist as ourselves, without performance, without pressure.

HERTRUTH. was born from that desire. It’s a universe of fashion, beauty, creativity, and storytelling, built from intuition, not instruction. I like to say I build brands through artistry, through emotion, through real life.

Over the past several months of building HERTRUTH. even though we’re still under a year in I’ve realized something: as the creative director and founder, my mission is simple, I want people to feel seen in their own way. To feel understood. To feel like who they are is enough.

We all have our own stories, our own battles, our own journey. We aren’t about judgment, it’s about empathy, perspective, and shared humanity. It’s for every woman, every background, every story. It’s the embodiment of self, truly.

Ever since I was a little girl, I’ve always bounced between different groups of people because I’ve always seen beauty in every kind of person. I still carry that with me today. And that’s the core of HERTRUTH. diversity, warmth, depth, and real human connection.

We make cool art. We create with intention and intuition. We don’t chase trends we build from the heart.

This is just beginning, and I’m so excited you’re here, whether you’re here to be inspired, to find pieces that express your style, to read, to watch, to feel, or simply to be part of this world.

Welcome to HERTRUTH.
Let’s create together.

- MonaLisa Perez

Founder & Creative Director, HERTRUTH.